Imagine Growth

How Can Viral Marketing Work for You?

Posted by: Lee Stocking | Posted on: April 16th, 2014 | 1 Comments

Every viral marketing campaign starts with one creative idea.

Viral campaigns are really hard to do, and often fail, or fall short, but when they succeed are worth it for the investment.  Some characteristics of successful viral campaigns are:
•    They are short
•    Typically visual, but there can be a word of mouth component
•    To-the point
•    Contain humor or
•    Contain a fascination factor

It’s difficult to predict which ones will succeed.  But here’s one I am predicting will go far.  It’s a B2B youtube video of a new product.  It’s a product demo.  Boring, you say?  Take a look.  And no, this is not a ploy to get you to make it go viral.  Next Stage Growth is not doing their marketing.  It falls into the “I wish I thought of it” category.  But more than that, it should prompt you to ask, “What viral marketing opportunities could I start?”  We can help with that.  Enjoy. (Click the image or the YouTube link:

Viral Marketing, Life Floor

Comments (1)

  1. Jonathan Keller - Reply
    April 22, 2014

    We took the egg bounce to the next level. Literally. Off the roof.
    Thanks for sharing!

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